Rustic Creations

Effective Writing Skills for Public Relations

Author	: John Foster
Publisher	: Kogan Page Publishers
Release Date	: 2005
ISBN 10	: 0749443812
Pages	: 276 pages
Rating	: 4.4/5 (12 users)

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Download or read book Effective Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Writing Skills for Public Relations

Author	: John Foster
Publisher	: Kogan Page Publishers
Release Date	: 2012-10-03
ISBN 10	: 9780749465445
Pages	: 280 pages
Rating	: 4.4/5 (654 users)

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Download or read book Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Public Relations Writing

Author	: Donald Treadwell
Publisher	: SAGE
Release Date	: 2004
ISBN 10	: 0761945997
Pages	: 540 pages
Rating	: 4.4/5 (97 users)

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Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Creativity in Public Relations

Author	: Andy Green
Publisher	: Kogan Page Publishers
Release Date	: 2007
ISBN 10	: 0749448237
Pages	: 260 pages
Rating	: 4.4/5 (37 users)

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Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Fundamentals of Public Relations and Marketing Communications in Canada

Author	: William Wray Carney
Publisher	: University of Alberta
Release Date	: 2015-05-04
ISBN 10	: 9781772120448
Pages	: 537 pages
Rating	: 4.7/5 (24 users)

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Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2015-05-04 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Global Writing for Public Relations

Author	: Arhlene A. Flowers
Publisher	: Routledge
Release Date	: 2015-12-07
ISBN 10	: 9781317683872
Pages	: 512 pages
Rating	: 4.1/5 (838 users)

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Download or read book Global Writing for Public Relations written by Arhlene A. Flowers and published by Routledge. This book was released on 2015-12-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Sport Public Relations

Author	: G. Clayton Stoldt
Publisher	: Human Kinetics Publishers
Release Date	: 2020-10
ISBN 10	: 9781492589389
Pages	: 289 pages
Rating	: 4.9/5 (893 users)

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Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics Publishers. This book was released on 2020-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--

Becoming a Public Relations Writer

Author	: Ronald D. Smith
Publisher	: Routledge
Release Date	: 2016-08-05
ISBN 10	: 9781317302988
Pages	: 477 pages
Rating	: 4.1/5 (29 users)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2016-08-05 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Public Relations

Author	:
Publisher	: Pearson South Africa
Release Date	: 2007
ISBN 10	: 1868914836
Pages	: 356 pages
Rating	: 4.1/5 (36 users)

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Download or read book Public Relations written by and published by Pearson South Africa. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Public Relations Writing

Author	: Jim Eggensperger
Publisher	: Taylor & Francis
Release Date	: 2022-06-28
ISBN 10	: 9781000600049
Pages	: 232 pages
Rating	: 4.0/5 ( users)

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Download or read book Strategic Public Relations Writing written by Jim Eggensperger and published by Taylor & Francis. This book was released on 2022-06-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

Public Relations: The Basics

Author	: Ron Smith
Publisher	: Routledge
Release Date	: 2013-08-15
ISBN 10	: 9781135089740
Pages	: 288 pages
Rating	: 4.3/5 (897 users)

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Download or read book Public Relations: The Basics written by Ron Smith and published by Routledge. This book was released on 2013-08-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Handbook of Public Relations

Author	: Robert L. Heath
Publisher	: SAGE
Release Date	: 2001
ISBN 10	: 076191286X
Pages	: 824 pages
Rating	: 4.1/5 (6 users)

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Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.

Advertising and Public Relations

Author	: Shelly Field
Publisher	: Infobase Publishing
Release Date	: 2005
ISBN 10	: 9781438110615
Pages	: 337 pages
Rating	: 4.3/5 (16 users)

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Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

Discovering Public Relations

Author	: Karen Freberg
Publisher	: SAGE Publications
Release Date	: 2020-07-08
ISBN 10	: 9781544355399
Pages	: 400 pages
Rating	: 4.4/5 (553 users)

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Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.

Making It in Public Relations

Author	: Leonard Mogel
Publisher	: Routledge
Release Date	: 2002-03-01
ISBN 10	: 9781135641771
Pages	: 368 pages
Rating	: 4.3/5 (417 users)

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Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Becoming a Public Relations Writer Instructor's Manual

Author	: Ronald D. Smith
Publisher	: Routledge
Release Date	: 2013-10-18
ISBN 10	: 9781135466343
Pages	: 92 pages
Rating	: 4.3/5 (663 users)

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Download or read book Becoming a Public Relations Writer Instructor's Manual written by Ronald D. Smith and published by Routledge. This book was released on 2013-10-18 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.

Forum

Author	:
Publisher	:
Release Date	: 1994
ISBN 10	: UCSB:31205018771889
Pages	: 502 pages
Rating	: 4.3/5 (5 users)

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Download or read book Forum written by and published by . This book was released on 1994 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: